How Paris Sparked The Neon Revolution

The magic of neon lights may seem like an American invention, neon and sign but their roots go back to the City of Light. In 1968, I discovered a quaint Parisian lighting shop where I met the elderly man with stories. He told me how Georges Claude almost gave up on his gas-lit project after a Neon signs may seem like an American invention, but their roots run deep to the City of Light. In 1968, I found a hidden gem on Rue des Archives where I met André. He told me how the visionary Georges Claude almost gave up on his neon Lights neon dream after a unfortunate test run in Marseille.