The Michelin Man In 2025 – Bibendum’s Ongoing Legacy

The Michelin Man Keeps Rolling

Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1

Surprising Facts About the Michelin Man

His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2

Bibendum Through the Years

Despite aesthetic changes, his friendly presence endures, with 90% brand recognition worldwide. :contentReference[oaicite:3]index=3

Bibendum in the Modern Era

From classic print ads to online platforms, the Michelin Man spans both mobility and gourmet culture. :contentReference[oaicite:4]index=4

Is the Michelin Man Here to Stay?

The Michelin Man isn’t going anywhere — and Michelin Man figure that’s precisely why he still works.